At the end of a long day, the last thing you want to do is post something to your social media pages. Yet, you know that you need to have a social media presence and it needs to make a good impression on your current patients, as well as prospective patients. Social media is an effective marketing tool, but it needs to accomplish several objectives. Aside from marketing, social media gives us an opportunity to connect with our patients outside of the office. It is easy to see that social media can be used to educate and inform our patients. But, it should also entertain and engage them enough to bring them back to your pages and, hopefully, into your office. We are committed to helping you with those goals.

Why use us for your social media posting?

  • Posts are original content designed specifically for social media.
  • Posts are designed to have a strong visual component to capture a reader’s attention.
  • Posts are created by an optometrist, technically accurate and cover topics known to be of interest to patients.
  • Posts are “bite-size” bits of information. They are easy to understand and stand alone.
  • Posts are designed for the general public with the goal of engaging, entertaining and educating your patients.

The posts will cover a wide variety of topics to keep your patients interested and engaged. Most posts will be related to eyes, vision and medicine. However, there will also be posts dealing with holidays, current events, and trivia so that your page reflects popular trends. The overall message will be positive, encouraging, entertaining and educational.

Social media pages can market your practice, but they can’t do this if people don’t go to your page. The number of likes to your page is important, but even more important are the likes, comments and shares on the individual posts. These show engagement with your readers and are more important to SEO (search engine optimization). Our posts are designed to accomplish this goal.

Here are some examples of posts that might be used on your page.

What do our services cover?

The basic plan covers three Facebook posts per week. Cost is $250.00 per month. Discounts are given for quarterly or annual payments. No contract is required. 


Our blog offers practical advice and easily applied tips and techniques that cost little or nothing to implement and yet can dramatically improve the patient experience. They also help create a positive environment for your office staff by decreasing stress and inspiring a team effort. Our blogs are food for thought in short quick reads. We hope that you will take the chance to read some and leave your comments.


Are the mission, vision and philosophies of your practice being accurately relayed to your staff? Is there agreement on how to approach problems that arise in your practice? Is there agreement on how to provide top quality service and care to your patients?

A cultural audit allows you to evaluate how your office is functioning and identify where standards and practices may be misaligned. It gives staff an opportunity to share their perceptions and struggles anonymously and honestly. It helps you to identify underlying problems that may be limiting the effectiveness of your patient care and/or contributing to staff dissatisfaction, stress, and/or turnover. You can’t fix something if you don’t know what is really wrong. 



We offer a series of medical illustrations designed to assist in patient education. Since many people are visual learners, reinforcing verbal explanations with visual images enhances the impact of our patient presentations. When we engage a patient’s visual memory, we will make an even stronger and lasting impression. Taking the time to educate your patients shows respect and builds trust and loyalty.

Why use our illustrations?

  • Illustrations are designed for patients and not just adapted from other drawings.
  • Simple, clear drawings allow great flexibility in adapting to a patient’s needs.
  • Label free so patients aren’t distracted, but are listening instead of reading.
  • Portable and designed for chairside use. Easy to handle. Can be held at a distance that allows the patient to see it comfortably. No problems with positioning a patient to see a computer screen.
  • Designed to be easily seen by dilated patients or those with decreased vision.
  • Allows patients to see the stages of a disease, or pre and post treatment illustrations, in a side by side presentation.
  • Cost effective.

Patient education not only allows you to connect with your patients, but it also increases patient compliance. These illustrations have been patient tested for many years. They anticipate the questions a patient may have and are designed to provide the answers.

The series are mostly illustrations, but also incorporate some printed lists of risk factors or other information pertinent to your presentation. These illustrations come with a suggested script that allows staff to be easily trained to assist doctors in patient education. They are laminated two-sided cards that measure 8.5 X 10.5 inches.

Diabetic Retinopathy Series (Price $105.00 )

Descriptions are given for side one / side two

  1. Illustration of cross-section of the eye / Illustration of normal retina.
  2. Illustration of normal retina / Mild background diabetic retinopathy (BDR)
  3. Illustration moderate BDR / Close-up of localized treatment area near macula
  4. Illustration moderate BDR post treatment / Proliferative diabetic retinopathy (PDR)
  5. Illustration PDR being treated with pan-retinal photocoagulation / PDR post treatment
  6. Diabetes Risk Factors / Diabetics are at risk for these problems
  7. Diabetic Retinopathy Risk Factors / Macular Degeneration Risk Factors

Card 3, side 1

Card 5, side 1

Card 3, side 1

Card 4, side 1

Glaucoma Series (Price $75.00 )

Descriptions are given for side one / side two

  1. Glaucoma Risk Factors / Illustration of cross-section of the eye
  2. Illustration of optic nerve (C/D .4) / Illustration of optic nerve (C/D .6)
  3. Illustration of optic nerve (C/D .7 H X .8 V) / Illustration of optic nerve end stage
  4. Illustration Anterior Chamber (AC) Angle- open vs. narrow / Illustration AC Angle- narrow but open vs. narrow closed angle
  5. Illustration AC Angle Narrow Closed vs. AC treated with Laser Iridotomy / Angle Closure Glaucoma Symptoms

Miscellaneous Series (Price $75.00 )

Descriptions are given for side one / side two

  1. Illustration Posterior Vitreous Detachment (PVD) / PVD Risk Factors
  2. Illustration Migraine Aura / Migraine Triggers
  3. Migraines and Foods / Migraine and Medications
  4. Illustration of cross-section of the eye / Accommodative Loss as we age
  5. Hyperopia and Myopia (compared to number line) / Graph showing contact wearer how to effectively use rewetting drops.

Card 1, side 1

Card 5, side 1

If all three series are ordered, you will receive a 25% discount. The normal price for the full series would be $255.00. Discounted price for the whole series is $191.25.

Series in development include: Macular Degeneration, Dry eyes and Cataracts.


Written instructions or handouts give patients an easy reference for when questions arise outside the office. It keeps patients from searching for additional information that may confuse them or give them inaccurate or misleading information. It also promotes better patient compliance. Though doctors present the information to the patient at the time of the exam, it is technical and unfamiliar. Patients cannot be expected to absorb, understand and remember all the information.

There are many handouts available elsewhere, but they may not reflect the way you want material presented or specifically match the information you present when you talk with your patients. In other cases, there may not be any prepared material for a certain topic or instructions for a specific treatment plan. If you wish to have customized handouts for your patients, we will be happy to write and design materials that are tailored to your practice on any topic you desire.

Contact us for a price quote. 


Achieving excellence in clinical care is a team effort. A well-trained staff is essential to the efficient offering of quality care. Whether it involves training new staff or teaching new skills to your current staff, we want to help you.

We know it can be difficult for you to find the time to train your staff. Delegating this training to a staff member can yield varying degrees of success. Just because a staff member can perform well does not mean they can teach it to someone else. Pulling a staff member from their clinical duties to train someone else usually means most trainings are insufficient and incomplete.

A new staff member is thrown into clinical duties and forced to try and learn it on the job. Some will pick up the skill and do well, but many will not. Not only does this affect the quality of care offered, but also the efficiency of the office, especially if tests must be repeated and rechecked. Staff attitudes and morale are also affected by a poorly trained staff member.

We offer training in customer/patient service skills, as well as technical skills. Some of the areas of training include, but are not limited to: phone triage, contact lens instructions, discussing adaptation to glasses prescriptions, troubleshooting glasses complaints, patient education, case history, refraction, contact lens evaluations, cover test and motility evaluation, and pupil testing.

We can also evaluate the skills and abilities of your current staff and develop and implement programs to help them become more proficient and/or expand their skills.

We want to customize any training to your specific needs. Initially we will discuss with you the training needed, the topics to be covered, the number of people to be trained and then design the methodology and content to best meet your needs.

Contact us to start a conversation.


Contact us for a price quote